Head of Creative/Owner,
Fuse Asia

Colin Michael Pereira was schooled in Economics at the University of Manchester. He eventually returned to Malaysia with a turntable, a bag full of Fat City records and bootleg cassettes, having fully understood that he needed to supply his own demand for 808 State, Cypress Hill and other favourite musicians with his parents’ money until he got a job. So he spent the years after graduation at Leo Burnett, Y&R and McCann’s where he developed an appreciation for creative ads and films, most notably the ones shot by Nick Knight, Michel Gondry, Pedro Almodovar and TRAKTOR. In 2000, God told him he was wasting His time pursuing things that wasn’t in His plan so he started Fuse, Adventures in Audio in Malaysia. God seemed to approve. In 2011, he expanded Fuse to Singapore and has since won 2 Bronze Lions at Cannes. When he’s not busy taming his crazy 3 year old or sniffing out the music scene, he catches up on Man Utd. and the Boston Celtics, while not forgetting to watch a DVD with his film-loving wife of 6 years when she complains.

Shooting Gallery Asia

Sebastian who entered the market as a fresh-eyed art student soon became a much sought after photographer and director. He has been known to be a maverick possessing a unique and effective blend of creativity, fiery passion and foresight.

Never giving up his dream of becoming an art director one day, he showed gritty persistence and imagination in his first stint as a photographer's assistant. Even while he was constantly kept busy by the demands of his job, he honed the skills of the trade from the bottom up.

Armed with only a 35mm camera, a couple of lenses and the proceeds from the sale of his car, The Shooting Gallery was born in 1987 out of his necessity to survive.

Perhaps one of the few things that The Shooting Gallery, or Shooting Gallery Asia of today has in common with its humble roots is the professionalism of Sebastian and his crew. A diversified and major player in print and television commercial production, the brainchild has expanded to include production subsidiaries and dedicated digital imaging facilities, Wishing Well The Imaging Station. The collective enterprise has bagged practically every major advertising award in the world including a Gold Lion at Cannes, secured long-term deals with major clients and teamed up with top-class professionals from around the globe.

To date, Shooting Gallery Asia is a collective of 16 companies with offices and studios in Malaysia, Indonesia, Vietnam, New Zealand, The Maldives, China and growing.

Artison, a production design business to support and add value to the film-making industry was set-up with the support of the Creative Community, Singapore in 2008 There’s also an office in Paris to market the group and support work from Europe.

Sebastian sits on the advisory panel of Temasek Polytechnic’s School of Design and the Institute of Technical Education’s Design and Media Academic Advisory Committee. He is a member of the Singapore Workforce Development Agency’s Media & Communications Manpower Skills & Training Council.

He has also served and judged in various Award Shows like, the Creative Circle Awards, The Hall Of Fame Awards, The Crowbars, The Phoenix, The Kodak Gongs, The Asian Television Awards, The Apollo, The Aperture Awards and many more. At the 2005 Creative Circle Awards, he was one of five individuals honoured with a ‘Champions of the Creative Circle Awards’ for his contributions to the industry. He has also been awarded the Spirit of Enterprise, 2007 and been named in Marketing Magazine’s ‘The Singapore 20’, a select list, identifying experts whose decisions truly impact the Singapore media scene. He was awarded the Most Promising Entrepreneurship at the Asia Pacific Entrepreneurship Awards, 2009 in Singapore while Shooting Gallery Asia has been recognised by Marketing Magazine as the Production Agency of the Year at the Agency of The Year Awards, 2009. He is also a recipient of the Successful Entrepreneur 2010 Award and the SME1 Asia Award, 2011.

Occupying an office space of 21,000 square feet in Singapore and a 15,000 sq ft facility in Shanghai, Sebastian's achievements have far surpassed his dreams. Although responsible for creating a multi-million dollar entity from scratch, Sebastian remains the same humble man as when he first opened the doors of The Shooting Gallery.

Founder,
Goodfellas

Patrick’s career began in 1978 at Fortune Advertising, then Singapore’s largest local ad agency. In 1981, he joined Ogilvy and Mather where he won his first major international award. 1987 saw him move to Y&R where he became its longest serving Executive Creative Director.

In 1995, Pat became the first Singaporean to chair the local Creative Circle Awards, setting the stage for many other Singaporeans to follow.

In 1998, he co-wrote the short film ‘OOPS’, which featured in the Sundance Film Festival.

In 2005 he was one of 4 advertising veterans awarded Champion of the Creative Circle for his contribution to the industry. In the same year, he was also featured in IDEAS, a book on Singapore’s hottest creative directors.

To date, his work has won awards in every major international competition, notably the One Show, D&AD, Clio, New York Festival, London International, Communication Arts and Cannes. Besides winning awards, he has also judged many including the Cannes Advertising Festival.

Also in 2007, Pat was voted Singapore’s Creative Director of the Year at the Advertising Hall of Fame Awards.

In 2009, he left Y&R after 22 years and founded Goodfellas.

Patrick is also a member of the Temasek Polytechnic School of Design advisory board.

Operations Manager/Head Editor,
Infinite Frameworks Pte Limited

Lawrence started as A Technical officer at SBC in1982 and within a year, had taken on the roll of Video Editor. Since then he had been involved in editing Drama, Current Affairs, Sports and Variety programmes.

He joined VHQ in1988 as an editor, and was actively involved in the offline and online editing of TV commercials and long-form programmes. There he also worked on TVC productions and helped train and mentor fresh local editors.

He is currently employed as Operations Manager and Head Editor at Infinite Frameworks since 1997.

With over 25 years experience in the industry, Lawrence has built a reputation for himself as one of the very few singaporean editors who has had a hand in the local and regional TV commercial and feature film productions.

Throughout his career as an editor, he has won numerous craft awards in both local and international creative shows. Some of his latest achievements include winning the prestigious British Design and Art Directors (D&AD) award for Craft in Editing, New York Festivals for Best Editing and Promax Asia awards best editing. Other achievements include being honored with a Golden Horse Award nomination in the editing category.

Part of his scope of duties as head editor involves the supervisory, advisory & consultancy role he takes on during complex shoots where highly-technical, intricate visual effects and complex productions shots are required.

He has also been heavily involved in the local feature film industry as an editor. The box-office friendly Features and award-wining directors he has work with include ‘Liang Po Po – the Movie’, ‘That One Not Enough’, ‘The Best Bet’, ‘Home Run’ with Jack Neo, ‘One Leg Kicking’ with Raintree Pictures/Zhao Wei Films (Eric Khoo), ‘Burning Dream’ with Wayne Peng, ‘The Maid’ with Kelvin Tong, ‘One Last Dance’ with Max Makowski and “The Leap Year” with Jean Yeo. Lawrence was also involved in some local features as post supervisor. This includes ‘I Not Stupid 2’, ‘One more Chance’, ‘Just follow Law’, ‘Be with Me’, ‘1942’, ‘Cages’, ‘881’, ‘12 Lotus’, ‘Money Not Enough 2’, ‘The Wedding Game’ , ‘Rumah Darah’ from Indonesia and most recently “23:59” currently in post-production “Girl in the Pinafore”, “Ghost Child” & Mini TV series “Serangoon Road”.

As Operations Manager, Lawrence oversees the entire day-to-day operations of Infinite Frameworks – handling technical and manpower issues – ensuring the smooth role out of TVCs, Series, Documentary, Promos, Vignettes, TV series/shows and features films.

Executive Creative Director,
BBH Singapore

Steve began his ad career in the United Kingdom in the early 18^th Century as a Copywriter scribe smith at Hall Advertising. He moved to Asia and Hong Kong (at the same time) landing at Bates Worldwide in the very early 90’s and then onto Ogilvy & Mather Singapore as Executive Creative Director in 1995.

After a near subliminal spell at TBWA\Chiat\Day Los Angeles, Steve returned to Asia and came to his spiritual home of BBH. ECD of BBH Asia Pacific from 1999, Regional ECD and member of the BBH Worldwide Board since 2005 – he now cannot find any other credible reasons to make his title longer.

Steve’s work has bukakke’d many of the Regional and International Award Shows.

Presently, Steve’s favourite joke includes the phrase “you think you’re scared – I have to walk out of here alone!”“