Executive Creative Director,
BBDO/Proximity Singapore
Ronald graduated with a Bachelor of Journalism from the University of Nebraska-Lincoln sometime in the mid 90s.
After doing his agency rounds, he joined BBDO/Proximity Malaysia in 2004. During his tenure there, the agency proved to be a truly integrated office with awards across ‘so called’ mainstream, digital and direct marketing disciplines.
The Big Won Global Report ranked their HELP Wheelchair campaign as the 6th most awarded ‘Innovative and Alternative Media’ campaign in 2008. The 2009 Big Won Report ranked BBDO/Proximity Malaysia as the 13th most awarded agency in the world. In 2010, the Gunn Report ranked the Jeep ‘Two Worlds’ campaign as the No.1 outdoor campaign in the world, and the agency the 8th most awarded worldwide. Marketing Effectiveness honors include a gold at the Asian Marketing Effies 2008.
In 2009, Ronald joined BBDO New York as Executive Vice President/Executive Creative Director. He led successful pitch wins for Orbitz and the Johnson & Johnson global baby business. Earlier this year, his interactive installation for Autism Speaks was accepted into the New York Museum of Modern Art (MOMA) archives.
In August 2012, Ronald took on the role of Chief Creative Officer of BBDO/Proximity Singapore.
All in all, his proudest achievements are his sons, Jonah and Noah – great ideas, beautifully produced.