Creative Partner,
Lean Mean Fighting Machine

Dave Bedwood has worked with his creative partner Sam Ball since 1995.

In 1999 they became one of the first traditional creative teams in London to switch to digital advertising.

By 2001 they were Tribal DDB’s Creative Directors, after 4 more years they felt that the big agency network had taught them enough to risk going it alone.

So, in 2004 they set up Lean Mean Fighting Machine (along side Dave Cox and Tom Bazeley), with the belief that good writing should always come before technology.

That year they were voted into Campaign’s ‘Faces to Watch’ as well as Campaign’s ‘Top Ten Creative Directors’.

2005 saw them pick up Campaign’s ‘Young Achievers of the Year’ Award, and they were voted by their peers to be the number one creative team in digital advertising.

They have picked up numerous industry awards including: D&AD, One Show, Cannes, Clio, Creative Circle, BIMA, Revolution and the Webbies.

In 2008 Dave made The Observer’s Future 500 list, Campaign’s A-List, and saw Lean Mean Fighting Machine become the first, and only, UK agency to win ‘ Cannes Interactive Agency of the Year’ Award.

In 2009 Dave was the Jury Chair for Online Advertising at the D&AD Awards.

In 2010 Dave was Interactive Jury Chair for the Art Directors Club.

In 2012 Dave was a Head Judge on the Creative Circle.

Creative Director,

Jonathan Yuen is the founder and creative director of Roots, a new independent interdisciplinary design studio based in Singapore.

Born in Malaysia, he had a short stint as an interactive designer upon graduation before relocating to Singapore.

Since then, he has worked in interactive, print and advertising fields, producing cross-disciplinary works for a wide spectrum of clients including global brand such as Nike and Nokia. He was the Interactive Head of Kinetic Singapore before he left to found Roots in 2011.

Over the years, his works have been recognized in various regional and global award shows, including Cannes Lions, D&AD, One Show, Art Director Club, AdFest, Communication Arts, Webby Awards, YoungGuns Awards, Singapore Creative Circle Awards, and featured in numerous design publications. Some of the recognition highlights include being the first recipient of the CCA Interactive Gong in 2006 and to be the only entry in South-East Asia to have won in Cannes Lions’ Cyber category in 2007 from the region.

Most recently, he was selected to represent Singapore as one of the Cyber jury for Cannes Lions 2012.

With the new studio, his focus is to continue producing captivating, intelligent and beautifully crafted design with forward-thinking ideas and executions.

Executive Creative Strategist,
Naked Communications

Began career at Nomura Research Institute. Joined Leo Burnett (currently Beacon Communications) in 2000, as founding member of their digital department. Chosen as “Web Person of the Year in Japan” in 2005, he is one of the pioneers of interactive creatives in Japan. He has won numerous international awards, including Cannes Lions, One Show, New York Festival, AdFest, Spikes, and Tokyo Interactive Ad Awards. He joined Naked Communications in 2010 as Executive Creative Strategist / Managing Partner.

National Digital Creative Director,
Tequila Sydney, Australia

Russ fell into digital advertising after entering a Dragon’s Den style reality television competition, The E-millionaire Show. His idea, was to offer discounts to shoppers via mobile phones was unfortunately rejected by Sir Martin Sorrell on national television.

Fortunately he landed himself a job as a web designer and then joined London start-up Agency Republic as an interactive Art Director working on O2, LYNX, MTV, BBC NEWS and Egg Money.

In 2007 Russ moved to TEQUILA Sydney to work on global movie websites for New Line Cinema. He’s since helped save dogs for Pedigree, shift cars for Nissan and make games for NRMA Insurance. He’s creatively helped the agency unlock achievements at D&AD, Cannes, One Show Interactive, Spikes Asia, Webby’s as well as many local awards.

Russ is currently the National Creative Director of TBWA’s – Digital Arts Network and still not an e-millionaire.

Executive Creative Director,
Dentsu America

Yasuharu is a kayaker, riding the rivers of Japan and abroad.
There is no digital or analog sense on the river.
He thinks it is most important to find what moves your heart.
That applies within the creative world as well.
He rides the raging rivers of the changing media in a teeny tiny kayak.
But along the way he has collected some floating awards from D&AD, Cannes Lions, One Show, Clio, AdFest and Spikes, and has been judges of all these awards as well.

Regional Digital Director,
R/GA Singapore
Founder & Creative Director,
Pill & Pillow
Unit Director & Head of Creative,
Aperto AG

Jan’s Background lies in Fine Arts. A Dozen Years ago he fell in Love with Art’s Siamese Twin, Advertising, and earned his first Stripes as an Art Director at several Digital Startups in Berlin.

In 2007 Jan was appointed Creative Director of argonauten G2, Berlin, one of Germany’s top Creative Digital Hot-Shops. There he developed and supervised Digital Campaigns for international Brands like Allianz Group, Coca-Cola, Volkswagen, La Prairie, Pernod Ricard and Procter & Gamble. He helped the Office to win international Assignments like the Multi-Award-Winning Digital Concert Hall {Live Streaming Platform for the Berlin Philharmonic Orchestra}, the Global Design Framework for Volkswagen and {working alongside Colleagues from Atletico Berlin and Grey London} the Digital Activity for Allianz Group’s Global Brand Communication.

In 2010 Scholz & Friends Berlin offered Jan the Digital Creative Lead in their first truly integrated Unit. Currently he is setting up and leading a new Unit at Aperto Berlin, a digital Full-Service Agency. He is proud to be engaged there for his favourite Brand Volkswagen on a global Scale again.

He and his Teams have won numerous international Awards such as ADC Global Gold, LeadAwards Gold, New York Festivals Gold, One Show, LIA Awards, CLIO, The Webby Awards, Epica and many more.

Jan is a regular Member of international Ad and Digital Juries, including D&AD, LIA Awards, Intercontinental Advertising Cup and Golden Drum. He is looking forward to judging the The Lovie Awards 2012.

Having experienced both Sides of the Business, the broad Traditional and the highly specialized Digital, he is stoked about imagining and realizing Communication Strategies and Services and even Products that magically integrate Analog with Digital. Creative Irreverence is his personal Driver for Progress and Relevance in a Culture where Off- and Online add Fuel to each other’s Fire.

Executive Creative Director,
Creative Director,

Head Of Jury

Valerie Cheng

Executive Creative Director,

Valerie started her career specializing in digital but her portfolio has evolved to include CRM and more integrated creative solutions. She has since made her mark in Cannes, One Show, London International, Effies, Golden Drum, Spikes Asia, and the Webby’s.

Most significantly, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore, the country’s premier creative award show. She has also been invited to judge at Adfest 2011, Spikes Asia 201, Cannes Lions 2011 and D&AD 2012.

Most recently, the Institute of Advertising Singapore (IAS) awarded her Singapore’s first Digital Creative Director of The Year award at the 2012 Advertising Hall of Fame event.

She is also a member of the Creative Advisory Panel for the Association of Accredited Advertising Agents Singapore (4AS) and also a member of The International Academy of Digital Arts and Sciences (IADAS) who runs the Webby Awards.