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How to Enter
- All entries must be submitted online.
- Attach one copy of the form to the back of your entry (or the outside of your tape/cassette/CD for broadcast entries).
- Enclose a duplicate copy of the form in a submission envelope together with your cheque, entry summary and payment form.
- All printed entries must be mounted on foam boards with a one-inch border all round.
- The maximum size of all boards must be A2 (420mm x 594mm) inclusive of the one-inch border. Entry forms must be stuck to the back of the board at the top right hand corner.
- For entries in languages other than English, please provide English translations (under subtitles for broadcast entries or mounted on the same board for printed entries).
- All entries must be submitted with verification in the form of original client letters and media schedules/tear sheets or photographs (for entries under POS and ambient). Please note that non-verified entries will be disqualified.
- All entries to be sent to:
THE SINGAPORE CREATIVE CIRCLE AWARDS 2010
c/o Association of Accredited Advertising Agents Singapore
18 Cross Street #07-05
Marsh & McLennan Centre
Singapore 048423
Specific entry requirements
Television & Cinema
Entries must be submitted on CD in video format with each entry on a separate CD. Five
seconds of black leader must precede and follow each entry on CD. Campaign entries may be submitted in one CD with all spots edited in sequence on the same CD with two seconds of black leader between each spot. The entry form must be attached to the CD case.
Video requirements:
• Format: mov or mpeg
• Resolution: 720 x 480 pixels (NTSC) or 720 x 576 (PAL)
Video requirements:
• Format: mov or mpeg
• Resolution: 720 x 480 pixels (NTSC) or 720 x 576 (PAL)
Radio
Entries must be submitted on CDs. Campaign entries must be submitted with all spots edited in sequence on the same CD with two seconds of silence between each spot. The entry form must be attached to the CD case.
Newspapers, Magazines, Posters and Print Crafts
Entries must be mounted on foam boards (with a one-inch border all round) and maximum size of all boards to be A2 (420mm x 594mm, inclusive of the one-inch border). Entry forms must be stuck to the back of the board at the top right hand corner.
Campaigns entries must be hinged in accordion or concertina style with one entry form covering the complete campaign attached to the back. If you have any queries concerning entries, please call the 4As Secretariat at 6836-0600 or email rei@4as.org.sg.
Direct Mailers
Direct mail submissions must constitute an actual item that has been delivered to a recipient/pre-determined target group or individual with a specified objective. The piece may be a solicited or non-solicited mailer of flat, digital or dimensional form. (For digital submissions, entrants may also wish to refer to the Interactive category). The Direct Mail piece would ideally be personalised where relevant with a clear call-to-action. Direct Mail entries must be submitted as the actual items in their original form.
Promotions
Promotional submissions may be of any media format (for digital submissions, entrants may also wish to refer to the Interactive category), but must clearly state a promotion or offer of a tangible or emotional value for a brand, product or service. The submission may be a single item, a range of sales promotional material, or form a fully integrated promotional campaign.
Design
Entries must be submitted as the actual items in their original form. Mounted print-outs or photographs may be submitted for the Environmental design segment. Entry forms must be stuck to the back of the entry or clipped together.
Ambient Media
Entries can be submitted in printed format (mounted on foam boards with a one-inch border all round and maximum size of all boards to be A2 - 420mm x 594mm, inclusive of the one-inch border), video format (Quicktime), or as the actual items in their original form. A photograph of where the ad appeared/located must be included. Entry forms must also be stuck to the back of the entries.
Interactive (Digital)
All entries must be hosted online, therefore do not send any physical materials. Please submit one URL per entry that leads the judges straight to your entry which needs to be accessible without any login or password. For wireless entries, please prepare a demo (PowerPoint or Flash) and upload it to a URL for online judging.
For information architecture and programming entries under Craft category, a rationale must be submitted along with the entry to explain what the requirements were and what’s new and unique about the programming or information architecture. Please upload the rationale to a URL for online judging.
For information architecture and programming entries under Craft category, a rationale must be submitted along with the entry to explain what the requirements were and what’s new and unique about the programming or information architecture. Please upload the rationale to a URL for online judging.
Integrated Campaign
For each entry, a presentation of the entire Integrated Campaign must be submitted through a
video, delivered in both CD and print format (mounted on foam boards in a standard A2 size -
420mm x 594mm, inclusive of an one-inch border all round). It should clearly illustrate the
concept and key elements in the selection of media through which the core idea has been
communicated. The content of the presentation must not contain the entrant name or branding
of entering company. If the elements are not in English, please provide written English
translations.
Video requirements:
• Format: mov or mpeg
• Resolution: 720 x 480 pixels (NTSC) or 720 x 576 (PAL)
• Duration: must not exceed 3 minutes
Video requirements:
• Format: mov or mpeg
• Resolution: 720 x 480 pixels (NTSC) or 720 x 576 (PAL)
• Duration: must not exceed 3 minutes
Special Awards
For the Special Awards categories (New Art Director and New Copywriter), entrants must have been holding that position for 2 years or less (regardless of whether the tenure was under the same or multiple organizations and verification letters from employers must be submitted. A maximum of 3 pieces of work are allowed per person.
Advertising
Television & Cinema
AD/A01 Television (any length) – Single/Campaign
AD/A02 Cinema (any length) – Single/Campaign
AD/A03 Community Service and Charity (any length) – Single/Campaign
AD/A02 Cinema (any length) – Single/Campaign
AD/A03 Community Service and Charity (any length) – Single/Campaign
Craft in Television & Cinema
AD/B01 Animation or computer generated imagery – Single/Campaign
AD/B02 Editing – Single/Campaign
AD/B03 Direction – Single/Campaign
AD/B04 Soundtrack/Music – Single/Campaign
AD/B05 Cinematography – Single/Campaign
AD/B02 Editing – Single/Campaign
AD/B03 Direction – Single/Campaign
AD/B04 Soundtrack/Music – Single/Campaign
AD/B05 Cinematography – Single/Campaign
AD/C01 Magazines (B&W or colour) – Single/Campaign
AD/C02 Newspapers (B&W or colour) – Single/Campaign
AD/C03 Community Service and Charity – Single/Campaign
AD/C02 Newspapers (B&W or colour) – Single/Campaign
AD/C03 Community Service and Charity – Single/Campaign
Ambient Media
AD/D01 Ambient Media – Single/Campaign
Integrated Communication
AD/E01 Integrated Campaign
AD/E02 Integrated Campaign - Community Service and Charity
AD/E02 Integrated Campaign - Community Service and Charity
Posters
AD/F01 POS – Single/Campaign
AD/F02 Outdoor Transit (eg. buses, trains, taxis, etc) – Single/Campaign
AD/F03 Outdoor Non-Transit (eg. bus shelters, billboards, tracksides, etc) – Single/Campaign
AD/F02 Outdoor Transit (eg. buses, trains, taxis, etc) – Single/Campaign
AD/F03 Outdoor Non-Transit (eg. bus shelters, billboards, tracksides, etc) – Single/Campaign
Print Craft
AD/G01 Copywriting – Single/Campaign
AD/G02 Typography – Single/Campaign
AD/G03 Art Direction – Single/Campaign
AD/G04 Photography & Image Manipulation – Single/Campaign
AD/G05 Illustration – Single/Campaign
AD/G02 Typography – Single/Campaign
AD/G03 Art Direction – Single/Campaign
AD/G04 Photography & Image Manipulation – Single/Campaign
AD/G05 Illustration – Single/Campaign
Radio
AD/H01 Radio (any length) – Single/Campaign
AD/H02 Community Service and Charity (any length) – Single/Campaign
AD/H02 Community Service and Charity (any length) – Single/Campaign
Design
Literature & Editorial
DE/A01 Books & Book Covers
DE/A02 Brochures
DE/A03 Newspapers
DE/A04 Catalogues & Magazines
DE/A05 Annual reports
DE/A06 Leaflets
DE/A07 Posters – Single/Campaign
DE/A08 Other items (calendars, greeting cards, invitations, menu, point of sale)
DE/A09 Self Promotion
DE/A02 Brochures
DE/A03 Newspapers
DE/A04 Catalogues & Magazines
DE/A05 Annual reports
DE/A06 Leaflets
DE/A07 Posters – Single/Campaign
DE/A08 Other items (calendars, greeting cards, invitations, menu, point of sale)
DE/A09 Self Promotion
Packaging
DE/B01 Packaging
Corporate Identity
DE/C01 Corporate Identity system
DE/C02 Stationery range
DE/C03 Logo
DE/C02 Stationery range
DE/C03 Logo
Environmental Design
DE/D01 Retail, Industry & Workplace, Residential, Public spaces
DE/D02 Exhibition design
DE/D03 Applied Graphic design
DE/D02 Exhibition design
DE/D03 Applied Graphic design
Design Craft
DE/E01 Art Direction – Single/Campaign
DE/E02 Copywriting – Single/Campaign
DE/E03 Typography – Single/Campaign
DE/E04 Photography & Image Manipulation – Single/Campaign
DE/E05 Illustration – Single/Campaign
DE/E02 Copywriting – Single/Campaign
DE/E03 Typography – Single/Campaign
DE/E04 Photography & Image Manipulation – Single/Campaign
DE/E05 Illustration – Single/Campaign
Special Awards
Special Awards
SP/01 New English Language Copywriter (Advertising/Interactive/Direct Marketing/Design)
SP/02 New Art Director (Advertising/Interactive/Direct Marketing/Design)
SP/02 New Art Director (Advertising/Interactive/Direct Marketing/Design)
Interactive
Websites & Micro-sites
IN/A01 Business to Business
IN/A02 Business to Consumer
IN/A03 E-Commerce
IN/A04 Self Promotion
IN/A05 Services (News, Reviews, Blogs, Advice, etc.)
IN/A06 Community Service and Charity
IN/A02 Business to Consumer
IN/A03 E-Commerce
IN/A04 Self Promotion
IN/A05 Services (News, Reviews, Blogs, Advice, etc.)
IN/A06 Community Service and Charity
Integrated
IN/B01 Integrated Campaign (Containing 3 or more pieces across various online media)
Digital Advertising
IN/C01 Banners (Fixed)
IN/C02 Banners (Dynamic)
IN/C03 Mobile (Games, Applications and Sites)
IN/C04 Viral Films and Videos
IN/C05 Viral Marketing
IN/C06 Email
IN/C07 Branded Games
IN/C08 Tools and Applications
IN/C02 Banners (Dynamic)
IN/C03 Mobile (Games, Applications and Sites)
IN/C04 Viral Films and Videos
IN/C05 Viral Marketing
IN/C06 Email
IN/C07 Branded Games
IN/C08 Tools and Applications
Interactive Craft
IN/D01 Art Direction
IN/D02 Sound Design
IN/D03 Copywriting
IN/D04 Interface and Navigation
IN/D05 Animation, Video and Motion Graphics
IN/D06 Programming / Scripting
IN/D07 Typography
IN/D08 Illustration and Graphic Design
IN/D02 Sound Design
IN/D03 Copywriting
IN/D04 Interface and Navigation
IN/D05 Animation, Video and Motion Graphics
IN/D06 Programming / Scripting
IN/D07 Typography
IN/D08 Illustration and Graphic Design
Other Digital Channels
IN/E01 Other Digital Channels (Includes Interactive TV, Kiosks, etc.)
Odd & Wonderful
IN/F01 Odd and Wonderful (Unconventional, fresh perspective in thought, offbeat, weird, etc.)
Direct Mail
Flat Direct Mail
DM/A01 Low volume (Mailings that have a mail run of 500 and less)
DM/A02 High volume (Mailings that have a mail run of 500 plus)
DM/A02 High volume (Mailings that have a mail run of 500 plus)
Dimensional Direct Mail
DM/B01 Low volume (Mailings that have a mail run of 500 and less)
DM/B02 High volume (Mailings that have a mail run of 500 plus)
DM/B02 High volume (Mailings that have a mail run of 500 plus)
eDM
DM/C01 Electronic Mailers
Direct Mail Craft
DM/D01 Copywriting
DM/D02 Art Direction
DM/D03 Illustration
DM/D04 Typography
DM/D05 Photography
DM/D02 Art Direction
DM/D03 Illustration
DM/D04 Typography
DM/D05 Photography
Promotions
Promotions Campaign
PS/A01 Integrated Promotional campaign
PS/A02 Single Promotion
PS/A03 Sale Promotional (Point-of–sale)
PS/A02 Single Promotion
PS/A03 Sale Promotional (Point-of–sale)
Promotions Craft
PS/B01 Copywriting
PS/B02 Art Direction
PS/B03 Illustration
PS/B04 Typography
PS/B05 Photography
PS/B06 Image manipulation
PS/B02 Art Direction
PS/B03 Illustration
PS/B04 Typography
PS/B05 Photography
PS/B06 Image manipulation
Rules
The awards are open to all 4As agencies and any other advertising-related, non-4As organisations. To be eligible, all entries must be developed in Singapore and featured in Singapore or regional/international media between 1 September 2008 - 30 May 2010. Entries developed out of Singapore are not eligible.Entries submitted for previous CCA competitions are not eligible.
Entries which are deemed by the jury to be local adaptations of existing international material will be disqualified. Existing international material is defined as work in any medium whose executional core (concept, layout and subject matter) is known to have been previously published outside Singapore for the same client.
Entries must be submitted in the same size and format as they appeared in the medium except for large executions eg. outdoor ads, whole buses, whole trains, etc (to be resized to fit on A2 boards). Campaign entries must consist of at least three, but no more than six items.
Integrated Communications campaigns must include work from at least three different media except for Promo which only needs minimum 2 marketing disciplines.
If an entry has been submitted under the Community Service and Charity category, it is not allowed to be entered into other categories except for craft.
All entries must conform to the Singapore Code of Advertising Practice. Any execution barred from publication or broadcast under rulings based on these codes is not eligible.
Entries are not returnable. The 4As reserves the right to use or reproduce the work of all accepted entries for the awards presentation, in the publishing of the Awards Annual and in any other industry-related or educational activities. Fees paid are not refundable for any reason including disqualification.
All entries must be accompanied by a crossed cheque covering all fees for the entries and made payable to “The 4As Limited”.
Fees
| Entry Type | 4As Members | Non-Members |
|---|---|---|
| Single Entry | S$180.00 | S$250.00 |
| Campaign Entry | S$230.00 | S$300.00 |
| Integrated Communications Campaign | S$420.00 | S$480.00 |
| Special Awards (Per Person) | S$200.00 | S$300.00 |
Please install Flash Player
Valerie Cheng The Chairman
Valerie started her career specializing in digital but her portfolio has evolved to include CRM and more integrated creative solutions. Graduated from the school of visual communication, her traditional advertising fundamentals has made it easy for her to take ideas across various mediums. Armed with over 14 years experience working with a range of local, regional and international clients, including Singapore Airlines, EDB, PSB, SilkAir, Hewlett Packard, Tiger Beer, SAP, United Overseas Bank (UOB), Visa and Procter & Gamble, she now leads Publicis Modem as Executive Creative Director to provide a fully integrated core offering across both the Publicis and Modem portfolio of clients.She is a member of the Creative Advisory Panel for the Association of Accredited Advertising Agents Singapore (4AS) and also a member of the The International Academy of Digital Arts and Sciences (IADAS) who runs the Webby Awards.
Valerie have made her mark in One Show, London International, Effies, Golden Drum, Media Spikes, Webby’s, John Caples, Digital Media Awards and New York Festivals. Her years of experience and knowledge has also earned her the recognition as a judge for many local, regional and international award shows such as Crowbars, Creative Circle Awards, Media Spikes, Midas, Effies, Adfest and Webby Awards
Head Of Jury
Ng Tian It Head of Advertising Jury
Arguably one of the best change agents in the business, Singapore-born Ng Tian It has this uncanny ability to make the impossible possible.The meteoric turnaround of ailing brands like McCann Erickson and Batey has cemented his reputation as a master steward of agencies engulfed in rocky seas.
Tian It’s amiable and relaxed demeanour belies a steely resolve and resilience honed from the day he graduated from Otis College of Art and Design in Los Angeles with a degree that had nothing to do with advertising. Unfazed by the handicap, he went on to become the Best New Art Director in the Singapore Creative Circle Awards 1996 and winner of all coveted international, regional and local creative awards soon after.
Never one to contend with status quo, Tian It has embarked on the herculean challenge of bringing China advertising to the world stage, by moving to Shanghai to become the Executive Creative Director of Lowe China in 2007.
In January 2010, Lowe Worldwide has decided it’s time for Tian It to take his place on the world stage by naming him the Global Creative Director of its prized Unilever Clear haircare brand. While the new role requires him to relocate back to Singapore, Tian It is also entrusted with leading the local office as its Chief Creative Officer.
Local
Victor Ng
Victor Ng
Victor started out as a young, naïve copywriter at Leo Burnett Singapore a decade ago. Somehow
he managed to catch a break at CCA 2003 and is thankful for the ride that followed:
Scored more creative awards, hosted in similarly exciting cities; Recruited by Mother London; Judged D&AD, Cannes, Clio, London International, New York Festivals and Spikes Asia; Became Chief Creative Officer of Euro RSCG Singapore; Nominated for Asia Creative Of The Year (MEDIA), Creative Director Of The Year (Singapore Hall Of Fame) and Most Influential Creative Director (IAS); Won SEA Agency Of The Year (MEDIA).
Victor is currently enjoying a long-overdue break -- before his addiction to advertising kicks in again.
Scored more creative awards, hosted in similarly exciting cities; Recruited by Mother London; Judged D&AD, Cannes, Clio, London International, New York Festivals and Spikes Asia; Became Chief Creative Officer of Euro RSCG Singapore; Nominated for Asia Creative Of The Year (MEDIA), Creative Director Of The Year (Singapore Hall Of Fame) and Most Influential Creative Director (IAS); Won SEA Agency Of The Year (MEDIA).
Victor is currently enjoying a long-overdue break -- before his addiction to advertising kicks in again.
Thomas Yang
Thomas Yang
Thomas Yang graduated from Nanyang Academy of Fine Arts back in 1992. He was
never really good at being a student.
Over the past 15 years, he has worked at agencies such as Lowe, BBDO, O&M, M&C Saatchi, 10am Communications,JWT and DDB.
In 1998, after winning the Best New Art Director award at the Singapore Creative Circle Awards, he has since gone on to win over 200 awards at every major regional and international award shows, including D&AD, The One Show, Cannes, Clio, AdFest and The Spikes.
In his current role as Associate Creative Director at DDB Singapore, he drives the work on several important businesses like Philips and ANZ besides helping drive the agency's creative awards agenda.
He believes that strategic thinking precedes craft. Nonetheless, a great art director is one who is flexible. Perhaps the best signature style of an art director is not to boast one.
On a much more personal front, Thomas Yang is a hardcore cyclist and a Teochew Swatow boy. Most importantly, he is a proud father two daughter.
His children are his Grand Prix.
Over the past 15 years, he has worked at agencies such as Lowe, BBDO, O&M, M&C Saatchi, 10am Communications,JWT and DDB.
In 1998, after winning the Best New Art Director award at the Singapore Creative Circle Awards, he has since gone on to win over 200 awards at every major regional and international award shows, including D&AD, The One Show, Cannes, Clio, AdFest and The Spikes.
In his current role as Associate Creative Director at DDB Singapore, he drives the work on several important businesses like Philips and ANZ besides helping drive the agency's creative awards agenda.
He believes that strategic thinking precedes craft. Nonetheless, a great art director is one who is flexible. Perhaps the best signature style of an art director is not to boast one.
On a much more personal front, Thomas Yang is a hardcore cyclist and a Teochew Swatow boy. Most importantly, he is a proud father two daughter.
His children are his Grand Prix.
Troy Lim
Troy Lim
Troy made his mark within 2 years of his career when he was voted Best New English Copywriter (Gold) at the Creative Circle Awards in 1999. Since then, he has worked in agencies such as Saatchi & Saatchi, Lowe and BBDO.
Before joining Ogilvy in 2006, he was Senior Copywriter at BBDO Singapore working on Regional and Singapore accounts such as Visa Asia-Pacific, Tiger Beer, Baron's Strong Brew, Pepsi, KFC, Pizza Hut and Mitsubishi Motors.
During his time at BBDO, he picked up numerous international advertising accolades, including Gold Clios and Silver at One Show for KFC's "Finger Lickin' Good!" brand campaign.
In 2003, Troy was awarded the Gold Bullet by Young Guns in Australia as one of the top creative talents around the world, under the age of thirty.
At Saatchi & Saatchi Singapore, Troy worked on Animal Planet, Discovery Channel, Sony and Republic of Singapore Navy, winning awards there as well.
At Ogilvy, the FHM campaign he worked on with his team won several 2 Gold Lions at Cannes (achieving 3rd position in the Cannes agency rankings) and 3 Gold Pencils at One Show and was among the world's most awarded print campaigns of 2007 ranked by the Gunn Report. The 2008 follow-up to the FHM campaign also picked up Gold at Cannes and 2 Silvers at the Clios. At the CCA, the FHM campaigns have the rare honour of winning the Golden Gong (Best of Show) 2 years in a row.
Troy is currently the Creative Lead of accounts such as SoyJoy, Singapore Health Promotion Board, GSK and Prudential, he has also worked on Dove, DBS Bank and Coca-Cola.
Recently, Troy was ranked by Media magazine as one of the top 5 Creative talents in Asia and number 5 in the Campaign Brief Asia Creative Rankings. In 2009, Troy was part of the prestigious D&AD Jury for Press Advertising.
He is also the Co-Chairman of this year's Crowbar Awards.
Born and raised in Singapore, Troy has a Bachelor of Arts and Social Sciences Degree from the National University of Singapore.
Before joining Ogilvy in 2006, he was Senior Copywriter at BBDO Singapore working on Regional and Singapore accounts such as Visa Asia-Pacific, Tiger Beer, Baron's Strong Brew, Pepsi, KFC, Pizza Hut and Mitsubishi Motors.
During his time at BBDO, he picked up numerous international advertising accolades, including Gold Clios and Silver at One Show for KFC's "Finger Lickin' Good!" brand campaign.
In 2003, Troy was awarded the Gold Bullet by Young Guns in Australia as one of the top creative talents around the world, under the age of thirty.
At Saatchi & Saatchi Singapore, Troy worked on Animal Planet, Discovery Channel, Sony and Republic of Singapore Navy, winning awards there as well.
At Ogilvy, the FHM campaign he worked on with his team won several 2 Gold Lions at Cannes (achieving 3rd position in the Cannes agency rankings) and 3 Gold Pencils at One Show and was among the world's most awarded print campaigns of 2007 ranked by the Gunn Report. The 2008 follow-up to the FHM campaign also picked up Gold at Cannes and 2 Silvers at the Clios. At the CCA, the FHM campaigns have the rare honour of winning the Golden Gong (Best of Show) 2 years in a row.
Troy is currently the Creative Lead of accounts such as SoyJoy, Singapore Health Promotion Board, GSK and Prudential, he has also worked on Dove, DBS Bank and Coca-Cola.
Recently, Troy was ranked by Media magazine as one of the top 5 Creative talents in Asia and number 5 in the Campaign Brief Asia Creative Rankings. In 2009, Troy was part of the prestigious D&AD Jury for Press Advertising.
He is also the Co-Chairman of this year's Crowbar Awards.
Born and raised in Singapore, Troy has a Bachelor of Arts and Social Sciences Degree from the National University of Singapore.
Craft
Chew Ping Nan
Chew Ping Nan
For a while after leaving school, Ping Nan tried to join the Navy. His ambition however was wrecked by chronic sea-sickness.
But he's always had a thirst for adventure, and doing things differently. He studied Philosophy when his peers enrolled in Medical school. He joined Advertising when young graduates were jostling for positions in Banking and the Foreign Service.
Ping Nan worked at JWT, DYR, BBDO and DDB. Over 16 years as a Copywriter and Creative Director, he served clients like Tiger Beer, M1, Philips, FedEx, Toyota and Ikea. He's won a chest-ful of awards for copywriting; and hundreds of friends for writing their appeal letters to the Traffic Police.
Today, Ping Nan focuses on moving media as a Writer and Director. He has various definitions of "good work" and can spend hours talking about it. Yes, he gets philosophical about things like that.
But he's always had a thirst for adventure, and doing things differently. He studied Philosophy when his peers enrolled in Medical school. He joined Advertising when young graduates were jostling for positions in Banking and the Foreign Service.
Ping Nan worked at JWT, DYR, BBDO and DDB. Over 16 years as a Copywriter and Creative Director, he served clients like Tiger Beer, M1, Philips, FedEx, Toyota and Ikea. He's won a chest-ful of awards for copywriting; and hundreds of friends for writing their appeal letters to the Traffic Police.
Today, Ping Nan focuses on moving media as a Writer and Director. He has various definitions of "good work" and can spend hours talking about it. Yes, he gets philosophical about things like that.
Tony Sealy
Tony Sealy
Tony Sealy in the co-founder and Managing Director of Intense Animation Studio in Singapore. Tony has worked in the professional media industry for over 24 years. He began his career as a Compositor with Capital Television, Canberra (Channel 9 Australia) in 1987. Since then, Tony has divided his time between working in South East Asia and Australia. Tony was Lead and General Manager of VHQ in Jakarta, followed by a 5-year stint as the Head of VFX at ABC Television in Sydney.
Tony returned to Singapore in 2001 as the Operations Manager of Digipost and transferred to Ascent Media (formerly 4MC) before opening Intense Animation Studio in 2004.
Tony returned to Singapore in 2001 as the Operations Manager of Digipost and transferred to Ascent Media (formerly 4MC) before opening Intense Animation Studio in 2004.
Damien Yang
Damien Yang
Damien is an award winning VFX designer and compositor who thrives on delivering complex VFX to an ever expanding international audience.
Damien's fourteen years of high end post production experience enables him to offer effective solutions for both post and production, ensuring visuals, and an end product, of exemplary quality and impact.
Creative Director of APAC's leading post production house Blackmagic Design, Damien has earned the trust and admiration of top industry professionals throughout the world through his unerring dedication to his art.
Damien's fourteen years of high end post production experience enables him to offer effective solutions for both post and production, ensuring visuals, and an end product, of exemplary quality and impact.
Creative Director of APAC's leading post production house Blackmagic Design, Damien has earned the trust and admiration of top industry professionals throughout the world through his unerring dedication to his art.
International
Marcus Rebeschini
Marcus Rebeschini
2008 marked a return to Asia for Marcus, who enjoyed great success during his years with TBWA Singapore. He was part of the team that lifted the agency to #1 in the market, as well as earning various local and regional Agency of the Year citations.
In 2006, Campaign Brief Asia named Marcus Advertising Person of the Year for consistent creative excellence over a two-year period, and ranked him as #1 Creative in Asia Pacific. Marcus helped TBWA Singapore win their first ever Gold lions ¬ a feat he later repeated in print whilst working in New York at TBWA/Chiat/Day.
Marcus has won hundreds of industry accolades, including Best of shows, and his campaigns have been ranked in the top 10 of Shots and the Gunn Report.
In 2009 he won some more lions and was accepted into the Guinness Book Of Records for Colgate. In 2010 Y&R Jakarta won Indonesia¹s first ever Gold lion for the country and Y&R Singapore won The Republic of Singapore Navy after being with Saatchi & Saatchi for 28 years. Currently he works with 17 offices throughout Asia. Marcus also won bronze at the world dirt boarding championships held in LA.
In 2006, Campaign Brief Asia named Marcus Advertising Person of the Year for consistent creative excellence over a two-year period, and ranked him as #1 Creative in Asia Pacific. Marcus helped TBWA Singapore win their first ever Gold lions ¬ a feat he later repeated in print whilst working in New York at TBWA/Chiat/Day.
Marcus has won hundreds of industry accolades, including Best of shows, and his campaigns have been ranked in the top 10 of Shots and the Gunn Report.
In 2009 he won some more lions and was accepted into the Guinness Book Of Records for Colgate. In 2010 Y&R Jakarta won Indonesia¹s first ever Gold lion for the country and Y&R Singapore won The Republic of Singapore Navy after being with Saatchi & Saatchi for 28 years. Currently he works with 17 offices throughout Asia. Marcus also won bronze at the world dirt boarding championships held in LA.
Regan Grafton
Regan Grafton
Regan Grafton is the Deputy Creative Director of DDB, New Zealand's leading creative agency, winner of Campaign Brief agency of the year for 2009.
With 12 years experience Regan leads the creative development for NZ Lotteries, one of New Zealand's largest advertisers.
Regan's creative talent is well proven. He has been responsible for the creation of successful campaigns for a number of high profile clients including Sky TV, McDonalds and NZ Lotteries.
He won Cannes gold for one of the world's first examples of a new media execution for NZ Girl and has won metal at all the major award shows across a spectrum of different disciplines.
With 12 years experience Regan leads the creative development for NZ Lotteries, one of New Zealand's largest advertisers.
Regan's creative talent is well proven. He has been responsible for the creation of successful campaigns for a number of high profile clients including Sky TV, McDonalds and NZ Lotteries.
He won Cannes gold for one of the world's first examples of a new media execution for NZ Girl and has won metal at all the major award shows across a spectrum of different disciplines.
Marcos Medeiros
Marcos Medeiros
Before Almap: Art Director at Giovanni/FCB, Art Director and Creative Director at DM9DDB
1 Grand Prix Cyber in Cannes 2005 - SuperBonder
1 Grand Prix Press in Cannes 2010 - Billboard Magazine
12 Cannes Lions (4 Gold). 5 Clios (2 Gold).
Also awards in Fiap, Young Guns, One Show, London Festivals, D&AD and NY Festivals.
4 times the most awarded Art Director in Brazilian Festival
1 Grand Prix Cyber in Cannes 2005 - SuperBonder
1 Grand Prix Press in Cannes 2010 - Billboard Magazine
12 Cannes Lions (4 Gold). 5 Clios (2 Gold).
Also awards in Fiap, Young Guns, One Show, London Festivals, D&AD and NY Festivals.
4 times the most awarded Art Director in Brazilian Festival
Head Of Jury
Pann Lim Head of Design Jury
Pann Lim believes that design and advertising without an idea is a sin.It is with this belief he has devoted his time to creating ideas that have won him over 200 industry awards.
Because of his passion, he has been nominated as Singapore's Most Influential Creative Director by the IAS for three years. Currently ranked 11th in Australasia by Campaign Brief THE WORK, Pann has also been representing Kinetic as a judge at local and international award shows from Singapore Creative Circle Awards, Kancil Awards, Clio and D&AD Awards. 11 years of experience in design and advertising has seen Pann on brands like Mini, Nike, Nokia, Levi's, Zuji etc. He is also a founding member of The Design Society, a Singapore registered non-profit organisation that aims to educate, proliferate and archive graphic design in Singapore.
Local
Felix Ng
Felix Ng
Felix Ng (b. 1982) is the founder of design studio SILNT.
In addition to the design studio, he started Anonymous in 2009, where he collaborates with artists and designers globally on cultural projects that have been shown in Tokyo, Singapore, Shanghai, Venice, Berlin, Kuala Lumpur and Taipei.
In 2008, Felix was invited to represent Singapore at the prestigious Venice Architectural Biennale amongst 22 Singaporean designers.
In addition to the design studio, he started Anonymous in 2009, where he collaborates with artists and designers globally on cultural projects that have been shown in Tokyo, Singapore, Shanghai, Venice, Berlin, Kuala Lumpur and Taipei.
In 2008, Felix was invited to represent Singapore at the prestigious Venice Architectural Biennale amongst 22 Singaporean designers.
Jackson Tan
Jackson Tan
Jackson Tan is a Singaporean artist, designer and curator.
He is a a co-founder of Phunk studio, a multi-disciplinary art & design collective. He is also the creative director of Black Design, a creative communications agency.
He has worked with clients such as MTV, DesignSingapore Council, Discovery Channel, Peranakan Museum and Nike. His works have won recognition in international award shows such as the British D&AD, American Center of Design 100 Show, Promax Asia, Asia Media Design Awards and The Creative Circle Award.
As a curator, he has curated a number of landmark exhibitions, including "20/20" (2004; London Design Festival 2006), an ongoing showcase that charts the paradigm shift occurring in SingaporeÕs creative landscape; "Utterubbish! A collection of UseLess Ideas" (Singapore Design Festival 2007), an exhibition featuring sustainable design by over 30 international design presentations; and "New Wave - Singapore's Contemporary Design Culture" (Center for Creative Communications, Japan, 2008).
He is a a co-founder of Phunk studio, a multi-disciplinary art & design collective. He is also the creative director of Black Design, a creative communications agency.
He has worked with clients such as MTV, DesignSingapore Council, Discovery Channel, Peranakan Museum and Nike. His works have won recognition in international award shows such as the British D&AD, American Center of Design 100 Show, Promax Asia, Asia Media Design Awards and The Creative Circle Award.
As a curator, he has curated a number of landmark exhibitions, including "20/20" (2004; London Design Festival 2006), an ongoing showcase that charts the paradigm shift occurring in SingaporeÕs creative landscape; "Utterubbish! A collection of UseLess Ideas" (Singapore Design Festival 2007), an exhibition featuring sustainable design by over 30 international design presentations; and "New Wave - Singapore's Contemporary Design Culture" (Center for Creative Communications, Japan, 2008).
Justin Long
Justin Long
Justin Long (b.1974) graduated from UNSW with a Degree in Psychology. He began in regional pharmaceutical sales for 5 years, ending it with a sabbatical year off. In 2006, he founded HJGHER, a design collective specialising in Design Psychology, winning over multinational clients from the likes of Nikon, Heineken and Subaru.
With recognition for his work from international awards such as D&AD, AIGA, CLIO, HKDA and AIA, he was on the jury for Crowbar 2009 and was honoured as a Martell Rising Personality 2009 for his design ideals. In 2010, Hong Kong Perspective identified him as one of the top 40 under 40 designers to watch.
His self published magazine Underscore, launched during the SDF 2009, can now be found in select stores across all major cities. It is the only publication from Singapore/Asia to be nominated a D&AD 2010 award.
With recognition for his work from international awards such as D&AD, AIGA, CLIO, HKDA and AIA, he was on the jury for Crowbar 2009 and was honoured as a Martell Rising Personality 2009 for his design ideals. In 2010, Hong Kong Perspective identified him as one of the top 40 under 40 designers to watch.
His self published magazine Underscore, launched during the SDF 2009, can now be found in select stores across all major cities. It is the only publication from Singapore/Asia to be nominated a D&AD 2010 award.
Yong
Yong
Yong graduated from Temasek Polytechnic in 2004 and have been working with Asylum since 2007 after his national service.
He has since worked on a number of projects spanning branding, corporate brochures, environmental graphics, art direction and way finding systems.
His work for Chocolate Research Facility have gone on to win awards from One Show Design Awards and most recently the Tokyo Type Director's Club.
He constantly strives to create idea driven works that can inspire, humour and even touch audiences.
He has since worked on a number of projects spanning branding, corporate brochures, environmental graphics, art direction and way finding systems.
His work for Chocolate Research Facility have gone on to win awards from One Show Design Awards and most recently the Tokyo Type Director's Club.
He constantly strives to create idea driven works that can inspire, humour and even touch audiences.
Zann Wan
Zann Wan
Zann is the co-founder of Couple. Founded in 2007, Couple's projects include print and screen graphics, packaging, way-finding systems, books and magazines.
Prior to this, Zann was the Design Director of Epigram. Her more recent awards include I.D. Annual Design Review 2009, Design Distinction; 365: AIGA Year in Design 29; Red Dot Design Award.
In addition, her work has been featured in several publications, including the Tokyo Type Directors Club 2009 Annual.
Zann was also a judge at the 2008 and 2009 Crowbar Awards.
Prior to this, Zann was the Design Director of Epigram. Her more recent awards include I.D. Annual Design Review 2009, Design Distinction; 365: AIGA Year in Design 29; Red Dot Design Award.
In addition, her work has been featured in several publications, including the Tokyo Type Directors Club 2009 Annual.
Zann was also a judge at the 2008 and 2009 Crowbar Awards.
Alfred Wee
Alfred Wee
It began in the year 1999, after 'graduating' from a stint at Batey Ads, Alfred picked up his first Spike award for a Guinness TVC spot he worked for at Ogilvy Singapore.
The rest of the wins started coming: One Show, D&AD, Ad Fest, Clios, London International, more Spikes as well as the most coveted Cannes Gold Lion. He made top ten Creative Rankings in Campaign Brief Asia in 2002.
He went on to join Leo Burnett as the regional lead for McDonald's and the SKII account where he worked on global and regional briefs during his time there.
In 2005, he assumed the role of Associate Creative Director at 10AM Communications and continue to push the creative boundaries, winning more awards under the leadership of, the founder, Lim Sau Hoong.
Alfred joined Euro RSCG Singapore in early 2008 as Creative Director, where he worked on integrated business solution, a platform for all Euro's clients. Evidently, he was also responsible for putting Euro Singapore on the map as Havas' most creative agency in the network for Southeast Asia. In 2009, Euro RSCG Singapore was named Agency of the Year by Media Magazine.
Now, he's part of a new setup, X-ray Specs. Marrying strategic brand building, creativity and finance, a new business paradigm for the digital age. The key focus is on Entertainment, Media and Technology clients. A reason for bold clients who recognize great creative solutions.
When he's not in the agency, Alfred is an active member of the Design Society Singapore. Dedicating his time to inspire and raise awareness for Singapore's visual culture, locally and globally.
The rest of the wins started coming: One Show, D&AD, Ad Fest, Clios, London International, more Spikes as well as the most coveted Cannes Gold Lion. He made top ten Creative Rankings in Campaign Brief Asia in 2002.
He went on to join Leo Burnett as the regional lead for McDonald's and the SKII account where he worked on global and regional briefs during his time there.
In 2005, he assumed the role of Associate Creative Director at 10AM Communications and continue to push the creative boundaries, winning more awards under the leadership of, the founder, Lim Sau Hoong.
Alfred joined Euro RSCG Singapore in early 2008 as Creative Director, where he worked on integrated business solution, a platform for all Euro's clients. Evidently, he was also responsible for putting Euro Singapore on the map as Havas' most creative agency in the network for Southeast Asia. In 2009, Euro RSCG Singapore was named Agency of the Year by Media Magazine.
Now, he's part of a new setup, X-ray Specs. Marrying strategic brand building, creativity and finance, a new business paradigm for the digital age. The key focus is on Entertainment, Media and Technology clients. A reason for bold clients who recognize great creative solutions.
When he's not in the agency, Alfred is an active member of the Design Society Singapore. Dedicating his time to inspire and raise awareness for Singapore's visual culture, locally and globally.
Head Of Jury
Melvyn Head of Interactive Jury
Recently named one of the Rising Stars under 35 by Marketing Magazine, Melvyn is Creative Director and winner of the coveted Ogilvy Giant Award at Ogilvy & Mather Singapore. His wide-ranging projects include campaigns for SingTel, Unilever, Levi’s and digital installations for Nike, all of which won him accolades and awardsat effectiveness and creative award shows. He defines the Nike TrackBall interactive wall as one of his capstones.When he’s not spending time on his über sexy iPhone and game consoles, he makes up list of “Top Ten Favorite _ _ _ of the Year” (think babes, music and film). The film, ‘Let The Right One In”, an original love story, horror film and social drama by Swedish writer John Ajvide Lindqvist tops his film’s category today.
Local
Sean Lam
Sean Lam
10 years ago, Sean Lam and his friends founded Kinetic Interactive. It
has since grown into one of Asia's foremost interactive agencies. In his
decade there, Sean has amassed a vast body of excellent work. These have
been recognised the world over, earning him numerous international
awards, year after year. He has also had the honour of being asked to
judge at prestigious award shows such as D&AD, One Show Interactive,
Cannes Lions and Clio, as well as the FWA Site of the Year. In addition,
his work has been featured in various international web design magazines
and Taschen design books. Seeking a new adventure, Sean has recently
left Kinetic Interactive and has now set up a new studio, Plate
Interactive.
Jeff Cheong
Jeff Cheong
Jeff plays a dual role in Tribal DDB Singapore.
He is both Managing Director and Executive Creative Director. Together with a passionate team they work with brands like Uniqlo, Tourism Australia, Philips, Changi Airport Group, SIM, ION Orchard, StarHub, Airforce and McDonald’s to create media-agnostic ideas. In a short span of 2 years, Jeff grew new service offerings of Tribal DDB and ultimately won Digital Agency of the year 2009 from Media.
Previously at TBWA\TEQUILA, he was the Digital Creative Director. He was a vital member of the Singapore Airlines pitch team that eventually won the business. This was shortly followed by another win for Resorts World Sentosa.
At XM Asia, he was the Associate Creative Director for Nokia APAC. He was also tasked in leading global campaigns like Nokia L’Amour and the luxurious Nokia 8800. He was also the lead creative for Heineken, HP, Cisco and EDB.
His works are recognized in Cannes, One Show Interactive, New York Festivals, Effies and locally in Creative Circle Awards and Asian Interactive Awards.
Jeff is trying to find time for his newly acquired Colnago road bike. He is also trying to get his 2 kids to ride on 2 wheels.
He is both Managing Director and Executive Creative Director. Together with a passionate team they work with brands like Uniqlo, Tourism Australia, Philips, Changi Airport Group, SIM, ION Orchard, StarHub, Airforce and McDonald’s to create media-agnostic ideas. In a short span of 2 years, Jeff grew new service offerings of Tribal DDB and ultimately won Digital Agency of the year 2009 from Media.
Previously at TBWA\TEQUILA, he was the Digital Creative Director. He was a vital member of the Singapore Airlines pitch team that eventually won the business. This was shortly followed by another win for Resorts World Sentosa.
At XM Asia, he was the Associate Creative Director for Nokia APAC. He was also tasked in leading global campaigns like Nokia L’Amour and the luxurious Nokia 8800. He was also the lead creative for Heineken, HP, Cisco and EDB.
His works are recognized in Cannes, One Show Interactive, New York Festivals, Effies and locally in Creative Circle Awards and Asian Interactive Awards.
Jeff is trying to find time for his newly acquired Colnago road bike. He is also trying to get his 2 kids to ride on 2 wheels.
Mark Taylor
Mark Taylor
Mark is a former Fabrica Grant Holder. His extensive experience in branded interactive and digital media has naturally led him into mainstream communications as the industry has exploded over the past 12 years. He is one of four founding partners of Arcade, the next-generation communications agency involved in a wide variety of initiatives. Current projects include the re-branding of mio Stadium, concept store design for a fashion brand in Hong Kong, a global product launch for Unilever, Arcade’s own iPhone game (ranked 13th most popular kids’ game in Hong Kong) and experimental software development for Nintendo and Toyota.
Kun
Kun
Schooled under the methodical trusses of architecture, Kun unwittingly set
his foundations in the virtual realm of advertising 10 years ago, eventually
co-founding Make Studios Singapore in 2007. As Creative Director, his knack
for forging immersive digital experiences by fusing technology with
creative ideas has led Make Studios to accolades at various international
advertising award shows for several of its head-turning out-of-home digital
campaigns.
Heartened by the privilege of working on projects for some of the world¹s most iconic brands, he has blazed the trail at numerous award shows both locally and on the international scene, including the One Show, Clio, Adfest and Singapore Creative Circle Awards. Since the inception of Make, his handiwork has found favour amongst such esteemed clients as Club 21, Samsung, Calvin Klein, SingTel, HP, Canon, Nokia and Nike.
Heartened by the privilege of working on projects for some of the world¹s most iconic brands, he has blazed the trail at numerous award shows both locally and on the international scene, including the One Show, Clio, Adfest and Singapore Creative Circle Awards. Since the inception of Make, his handiwork has found favour amongst such esteemed clients as Club 21, Samsung, Calvin Klein, SingTel, HP, Canon, Nokia and Nike.
International/Regional
Rob Ford
Rob Ford
Rob Ford, born England 1969, founded Favourite Website Awards (FWA) in May 2000, a recognition program for cutting edge web design which has since served over 90 million site visits.
His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Penthouse and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and writes a regular column in Adobe's Edge Newsletter.
His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Penthouse and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and writes a regular column in Adobe's Edge Newsletter.
Alessandra Lariu
Alessandra Lariu
Alessandra Lariu SVP, Group Creative Director McCann Erickson As SVP Group Creative Director Ale works
primarily on MasterCard, General Mills, Kohls, Nikon and Verizon. She has recently been picked by Fast Company magazine as
number 29 of 100 most creative people in business beating Tom Ford, Jamie Oliver and the co-founder of FourSquare.
Before McCann, Ale worked at Agency Republic in London—four times Agency of the Year—and before that Framfab/LBi.
Her work has won various awards, most recently the OneShow Interactive, D&AD and NY Festivals for MasterCard’s Priceless Picks.
Ale also loves helping others out. That's why while in London she co-founded SheSays, an initiative to help women further their careers in digital and technology. Ale also teaches the prestigious Master Class for HyperIsland.
Ale grew up in the Amazon jungle in Brazil but in 1990 swapped monkeys for computers. Ale has been obsessed with all things digital ever since. She regularly speaks at conferences, writes opinion pieces for magazines and blogs. She would like to think she is one of the geekiest woman in advertising.
Before McCann, Ale worked at Agency Republic in London—four times Agency of the Year—and before that Framfab/LBi.
Her work has won various awards, most recently the OneShow Interactive, D&AD and NY Festivals for MasterCard’s Priceless Picks.
Ale also loves helping others out. That's why while in London she co-founded SheSays, an initiative to help women further their careers in digital and technology. Ale also teaches the prestigious Master Class for HyperIsland.
Ale grew up in the Amazon jungle in Brazil but in 1990 swapped monkeys for computers. Ale has been obsessed with all things digital ever since. She regularly speaks at conferences, writes opinion pieces for magazines and blogs. She would like to think she is one of the geekiest woman in advertising.
Joel Gethin Lewis
Joel Gethin Lewis
Joel Gethin Lewis is an interaction designer and artist. From 2005 to 2008 he was the interaction designer at United Visual Artists, working with clients such as U2, Massive Attack, Nokia and the British Council. Educated in London, he split his time between the Royal College of Art and working at Dazed&Confused magazine, where amongst other things he launched AnotherMag.com and assisted the photographer Rankin. In other work he has collaborated with such varied clients as Benetton, Rem Koolhaus, IBM, and Casio. After leaving UVA, he founded Hellicar&Lewis with Pete Hellicar. He is one of the founders of the interaction design meet-up, This Happened.
His recent work includes an interactive installation for the Roundhouse in London, as well as consulting at Anomaly UK.
Joel has been presenting his collaborations and approach to creativity for the past four years. He has recently given a Presidents Lecture at the D&AD in London and continues to present at companies and conferences internationally.
His recent work includes an interactive installation for the Roundhouse in London, as well as consulting at Anomaly UK.
Joel has been presenting his collaborations and approach to creativity for the past four years. He has recently given a Presidents Lecture at the D&AD in London and continues to present at companies and conferences internationally.
Eric Cruz
Eric Cruz
+cruz is a creative director at Wieden+Kennedy. Formerly a CD at W+K Tokyo, he has spent the last 8.5 years pursuing work that is culturally relevant to his Asian roots, working with clients such as Nike, Google, Honda, Aiwa, Kumon and Mori Building. As director of W+K Tokyo Lab, he oversaw the labels entire visual output from directing music videos and DVDs to art directing and designing its packaging and online experiences. His work focuses on the intersection between art and design, moving images and digital narratives, exploring new frontiers in media hybrids. Most recently, he joined W+K’s London office where he hopes to re-invent himself and help the agency explore its next evolution.
Recognition includes the Tokyo ADC Award, Cannes Titanium Lion Nominations for Nike Presto, Cannes Cyber Lion, ADC NY Gold award, the American Illustration prize, ONE Show gold and silver, D+AD, RES, and ONEDOTZERO.
Prior to W+K Tokyo, he worked at Imaginary Forces, Razorfish London, W+K Portland, and Studio Archetype and taught at Center for Creative Studies in Detroit, Michigan, and Temple University, Tokyo. He attended Virginia Commonwealth University and received his BFA in Graphic Design at Art Center College of Design and earned his MFA in Design at Cranbrook Academy of Art.
Recognition includes the Tokyo ADC Award, Cannes Titanium Lion Nominations for Nike Presto, Cannes Cyber Lion, ADC NY Gold award, the American Illustration prize, ONE Show gold and silver, D+AD, RES, and ONEDOTZERO.
Prior to W+K Tokyo, he worked at Imaginary Forces, Razorfish London, W+K Portland, and Studio Archetype and taught at Center for Creative Studies in Detroit, Michigan, and Temple University, Tokyo. He attended Virginia Commonwealth University and received his BFA in Graphic Design at Art Center College of Design and earned his MFA in Design at Cranbrook Academy of Art.
Head Of Jury
Steve Llewellyn Head of DM & Promo Jury
Steve has over 17 years of integrated marketing and design experience. He first started out in Wales and later joined the Marketing Store Worldwide in the UK, working on promotional, direct marketing and design solutions for Bass Breweries with brands such as Grolsch, and the launch of Carling Premier into the UK market. He also worked with Barclays Bank, Do-It-All, and Nurofen.In 1996 Steve moved to Singapore and has spent the past 14 years in Asia.
Steve joined TEQUILA Singapore and through a 9 year tenure, successfully enjoyed working with brands such as DBS Bank, Visa International, Martell, Chivas Regal, StarHub, Shell, Sentosa, Palm, Standard Chartered Bank, Rothmans, ESPN Star Sports, and Philips Consumer Electronics. In 2003, Steve moved to Hong Kong to help establish TEQUILA Hong Kong and build the creative offering with TBWA. While there, he oversaw and worked on projects for Heineken Hong Kong, including the highly successful and award winning integrated launch of Heineken-ito. Further to his role as Creative Director for TEQUILA, Steve managed the entire TEQUILA and TBWA agency creative process—liaising with all department heads to ensure streamlined efficiencies, productivity and integration. Steve returned to Singapore in 2006 and joined 141 Worldwide as ECD and later became ECD of Bates141. He enjoyed almost 4 years at Bates141 working with Heineken International, Nokia, Ben & Jerry's, HP, F&N, S&W, NCPG, Sony, Resorts World Singapore, Johnson & Johnson, Sunsilk, Kraft and NHB.
Steve is a strong believer in effective creative and has won many accolades for his work.
Steve is on the Creative Advisory Panel for the 4As, and is a regular judge at the Media Awards, CCAs, PMAAs and Effies.
A proud Welshman, Steve is also a former Singapore National rugby player, an avid runner & sports enthusiast and is currently undertaking a National coaching course.
Local
Tan Thuang Tee
Tan Thuang Tee
Thuang Tee (or T3, like Changi's swankiest terminal) cut his teeth on brands like Sony, Sony Ericsson, Nokia, and Tiger Beer. Driving through-the-line work that pushed KPIs—and envelopes—for Bates 141, 10AM Communications, and DDB. It was at the latter that his adventures with RAPP began. As Creative Head at RAPP, he now bleeds for StarHub, Standard Chartered Bank, Tiger Airways, McDonald's, Courts and Hewlett Packard. And drives the agency's data-driven creative services, adding a media-agnostic edge to its integrated marketing portfolio. He plucked the outfit from advertising obscurity, and led it to become one of the region's most respected CRM and Direct Marketing hot shops—all in the space of a mere year. Along the way, RAPP picked up its first wins at the Effie and Marketing Magazine Agency of the Year Awards in 2010, adding to his cache of metal-ware. But his greatest achievement yet, is fatherhood.
Tom Ormes
Tom Ormes
Tom has been working as a creative for 14 years, and has been on the road for 12. He started working at McCann Sydney, and since then has worked with LOWE, Ogilvy, Publicis, Y&R, FCB and is now the Creative Director at iris Singapore. He's worked in Australia, India, Colombo, Dubai, New York and Singapore. Over the years, Cannes, D&AD, and the One Show are some of the awards he's won. He also wonders why people write these things in the 3rd person. This isn't an interview. Tom has also learned to surf badly, been caught in an assassination attempt, made a film about an overweight Sikh with questionable dance moves, had a catheter, crashed his Dad's car, been ejected from a cricket stadium dressed as Steve Irwin, been ejected from karaoke dressed as Axl, lost in the desert, been suspended from the school band, thrown a frisbee at Ben Affleck (hit Jennifer Garner), robbed by the owner of an Elephant Orphanage, and kicked by a Kangaroo.
Sharon Chan
Sharon Chan
While scrutinising the fine print at a local sweatshop, Sharon stumbled upon the Big Idea squatting on legs, and eventually found her calling in integrated marketing communications. This discovery led to more fulfilling adventures at Batey Ads, though she finally traded the "y" for an "s" at Bates 141. Passionate about problem solving, Sharon believes that solutions are most innovative when they are the product of cut-through strategy and creativity. This has led to her involvement in direct mail, point-of-sale, above-the-line and integrated ideas that have won accolades in both arenas.
International/Regional
John So
John So
John began his career as a copywriter at Ogilvy & Mather Hong Kong. Within a few years, he became Head of Copy for Bates141 in Singapore, where he specialised in integrated, digital and activation work. In 2006, His work for Nokia and Timberland took a string of Golds, 'Best in Singapore' and 'Best in Asia' at the PMAA awards. He also won DM Asia awards for Cisco and the American Express Corporate Card. Returning to Hong Kong in 2007, John joined Proximity as Creative Director, where he helped strengthen the agency's digital capabilities and adopt an integrated approach to creative work. Following a succession of regional and digital wins – including Watsons Personal Store, Luxe City Guides, Marco Polo Hotels, and Citibank – John became Executive Creative Director of BBDO & Proximity Hong Kong in 2008. With clients including Mars, Wrigleys, Brand Hong Kong, Aviva and Bosch, John is a truly integrated creative responsible for work that crosses every discipline in marketing communications.
Creative Circle Awards
Since 1980, the Creative Circle Awards (CCA) has been instrumental in pushing creativity to the edge and in the process raising the creative bar year after year. Over the past years, CCA have challenged local industry professionals and helped Singapore grow its reputation as one of the world leaders for print advertising. The winning entries bear testimony to the high standards that CCA is known for and most of our top award winners have gone on to capture awards in international shows such as Cannes International Advertising Festival, Clio Awards, The One Show, D&AD and many others.Organised by the Association of Accredited Advertising Agents Singapore (4As), the awards encompasses all aspects of creative communications with awards given out in five major disciplines - Advertising, Design, Promotions, Direct Mail and Interactive.
The award presentation or more popularly known as The Gong Show is a well celebrated event of the Singapore ad industry. As the Oscars of the industry, it has consistently attracted some 1,000 people coming together each year to celebrate and recognise the creativity and craftsmanship of our top advertising talents.
4As
The Association of Accredited Advertising Agents Singapore (4As) has taken a big step to further champion the standard and interests of the advertising and marketing communications industry, as well as its creative professionals by appointing its first Creative Advisory Panel. The panel will serve as an expert resource for the 4As to identify, develop and maintain the highest level of creative standards for the industry as well as advise the 4As’ Executive Committee on issues and matters relating to the creative sector, such as establishing rules and regulations for creative and award events organized by the 4As.To find out more about the 4As, click here.
The Ad Seminar 2010, held in conjunction with the Creative Circle Awards (CCA) features international award-winning creatives who are in town as judges for CCA. Tapping on their creative minds and insights, the seminar aims to inspire great dreams yet at the same time shed light on the realities of the industry.
The seminar features top creatives from international agencies.
Take the opportunity to learn from some of the world’s best creatives and order your tickets now. Limited seats only.
Payment Details
Cheques to be made payable to “The 4As Limited”
Self Collection:
Association of Accredited Advertising Agents Singapore
18 Cross Street #07-05 Marsh & McLennan Centre
Singapore 048423
Monday – Friday, 10am – 5pm
Registration:
Registration is required to secure a seat.
Enquiries:
Please contact Ms Rei Ng at 6836 0600 or rei@4as.org.sg