CREATIVE CIRCLE AWARDS

Since 1980, the Creative Circle Awards (CCA) has been instrumental in pushing creativity to the edge and in the process raising the creative bar year after year. Over the past years, CCA have challenged local industry professionals and helped Singapore grow its reputation as one of the world leaders for print advertising. The winning entries bear testimony to the high standards that CCA is known for and most of our top award winners have gone on to capture awards in international shows such as Cannes International Advertising Festival, Clio Awards, The One Show, D&AD and many others.

Organised by the Association of Accredited Advertising Agents Singapore (4As), the awards encompasses all aspects of creative communications with awards given out in five major disciplines - Advertising, Design, Promotions, Direct Mail and Interactive.

The award presentation or more popularly known as The Gong Show is a well celebrated event of the Singapore ad industry. As the Oscars of the industry, it has consistently attracted some 1,000 people coming together each year to celebrate and recognise the creativity and craftsmanship of our top advertising talents.

4As

The Association of Accredited Advertising Agents Singapore, better known as the 4As, was founded in 1948 during the days of largely black and white media ads. Though the ads now may be in full, living colour, the purpose of the 4As remains the same. Its key objectives are to elevate the stature of the advertising and marketing communications industry, provide advertising professionals with a collective voice and to nurture talent and creativity. Today, advertising has been transformed with the applications of relevant technology which offer exciting new advertising media, among them the internet, mobile phones and personal digital assistants. Now, more so, the objectives of the association have remained relevant.

The 4As represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. It works in close co-­operation with other related trade associations, schools and government bodies. Over the years, it has introduced a series of industry awards to recognise outstanding talents in advertising, media and related fields to motivate those in the industry to achieve greater heights.

Several key events are held annually by the 4As. Prominent among them are the Singapore Creative Circle Awards or the Gong Show, the Students Creative Awards, popularly known as The Crowbars, and the Singapore Media Awards.

To find out more about the 4As, click here.