Chief Creative Officer,
Y & R Singapore

In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 150 prestigious advertising awards. These include a D&AD Silver Nomination, Grand Prix at AdFest and numerous accolades at Cannes, One Show and Spikes Asia in categories spanning Outdoor, Cyber, Direct, Promotions, Press, TV, and Mobile.

Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. And he has worked with international celebrities ranging from Jessica Alba and Asafa Powell to the inimitable Super Mario.

Farrokh has been nominated as one of Singapore’s Most Influential Creative Directors by the Institute of Advertising, Singapore, for 5 consecutive years.

He has also written a novel, which briefly sat on the Top Sellers shelf at Kinokuniya.

Associate Creative Director,
Grey Group Singapore

Sheng Jin has always aspired to be an architect. As a kid, he would cut and deconstruct corrugated boxes to build miniature castles or experiment with Lego blocks until all permutations were exhausted.

But en route to his ambition, he was lured by advertising and traded in his penknives for pencils. In his case, the pencil proved mightier than the blade.

When school ended. The real fun began. Since 2003, Sheng Jin honed his skills as an art director in numerous renowned agencies such as 10AM Communications, JWT Singapore, McCann Erickson and Grey Singapore where he is currently the Associate Creative Director. In 2005 he was named the Best New Art Director at the Singapore Creative Circle Awards. Since then, many of his work have graced the pages of D&AD, One Show, Clio, Communication Arts, New York Art Directors Club, Young Guns, Adfest and Media Spikes.

He has also brought home three coveted Cannes Gold Lions – two of which are Singapore's first gold in the Promo and Design category.

For a man who never gives up, he also believes in giving back. When Sheng Jin is not busy at work, he can be found at his alma mater giving lectures and sharing invaluable tips with advertising students.

Executive Creative Director,
DDB Singapore

Boasting an average academic performance, Thomas Yang graduated from the Nanyang Academy of Fine Arts in 1992.

Luckily, advertising took him in.

Thomas’ big break came in 1998 when he won Best New Art Director at the Singapore Creative Circle Awards. After which he went on to bag over 300 regional and international awards at major shows such as D&AD, The One Show, Cannes, Clio, AdFest and The Spikes. In 2011 he was not only one of the top 10 highest ranked creative director in Cannes, but also won The Creative Director of the Year in the recent Hall Of Fame award.

For the last 15 years, he has been earning his stripes with stints at Lowe, BBDO, O&M, M&C Saatchi, 10am Communications, JWT, before landing his current position at DDB Singapore.

As a Creative Director at DDB, he has forged relationships with both clients and within the creative department to achieve one goal: To create work that works wonders and delivers results in the market place. During his time at the agency group, Thomas has helped create work that has made DDB the most awarded Singapore agency at Cannes, D&AD, the One Show, Spikes Asia, AdFest, SPH Ink Awards and the Creative Circle Awards, two years in a row.

Thomas believes that strategic thinking precedes craft. And that the mark of a great art director is flexibility – having a design sense that is unrestricted by any style.

Apart from his day-job persona, Thomas is also a hardcore cyclist. He has found a way of combining his love for cycling and design call “100copies”(www.100copies.net) which is a collection of limited edition cycling-related prints and tees that’s a runway hit.

Above all, he is a proud father of two lovely daughters – the Grand Prix of his life.

Founder/Head of Digital/Managing Director,
Goodstuph

An award-winning social influence specialist with over a decade of experience in both traditional and digital media for global and local brands, Pat is the founder of GOODSTUPH, a social influence marketing agency and Another Good Thing, a social laboratory dedicated to digital solutions that makes life better.

A Singapore Women’s Weekly Women of Our Time 2010 nominee and voted by Her World as one of Singapore’s top 40 women under 40 in 2010, Pat specializes today in providing digital and social strategic counsel and developing bespoke influencer engagement programmes at GOODSTUPH. Pat also sits on the advisory panel of Social Media Week Singapore – one of the world’s most unique global platforms that attract over 60,000 attendees annually.

Pat’s works have been recognized and featured on leading international creative and marketing publications, including Complex, Core77, The Dieline, Fast Company, Packaging of the World, psfk and Trendhunter.

Head of Art,
Kinetic Singapore

Gian graduated from Nanyang Academy of Fine Arts in 2009 and joined Kinetic Design and Advertising as an Art Director. His work is recognized in the international creative awards circuit, including One Show, D&AD, AKQA Cannes Future Lions, YoungGuns, Effies, Communication Arts, the Creative Circles Awards. In 2010, he received the CCA New Art Director of the Year award and helped Kinetic win the Young Guns International Design Agency of the Year. He was also a mentor at the Crowbar Awards 2011.

Chief Creative Officer,
The Secret Little Agency

Hanyi is an agnostically-disposed creative director who enjoys creating, reinventing or reviving media formats. Till date, she has directed music videos, curated pop-up shops, created content platforms for brands who desire effective solutions beyond the sphere of traditional advertising. Depressed at the prospect of being a lawyer after earning a law degree from the London School of Economics, she headed transatlantic to New York to develop her right brain.

Prior to her current role as Creative Officer of TSLA’s Singapore, Hong Kong & Shanghai offices, she was based in New York with successful stints at Publicis New York, Spotco and Surface Magazine. She continues to lead TSLA’s creative charge for the likes of Evian, Shell, EDB Global, PayPal and Dumex.

During her tenure, TSLA became the first South East Asian and Singaporean agency to be named one of the World’s Leading Independent Agencies consecutively in 2011 & 2012, as well as Marketing Magazine’s Creative Agency of the Year (local) 2012.

Creative Director,
BBH Singapore

Maurice Wee has won Gold One Show pencils, Gold Clios, Silver Lions and a D&AD pencil and nominations, including a nomination for typography, in-books for art direction and a D&AD pencil for illustration.

He was ranked joint no. 1 in Asia in 2003 with his partner Renee Lim in the Campaign Brief Creative Rankings and no. 2 in Asia in 2002. He was ranked number 1 on Singapore’s Hottest Creatives in the 2011 Campaign Brief Asia rankings. He credits it to his manly facial hair.