A1. Food Products
A2. Beverages – Alcoholic & Non-Alcoholic
A3. Consumer Electronics
A4. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
A5. Apparel, Footwear & Accessories
A6. Cars & Automotive Services
A7. Fast Food & Restaurants
A8. Sports, Entertainment, Travel & Leisure
A9. Financial Products & Services
A10. Public Service, Charity & Fund Raising
A11. Household
A12. Publications and Media
A13. Business equipment and services
A14. Miscellaneous
A15. Retail Stores - Department & specialist stores, clothing & footwear stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores & auctions
A16. Advertising & Media - Advertising agencies, production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries
A17. Other Biz to Biz - Advertising that normally appears in trade magazines - e.g. agricultural, industrial and aviation advertising
A18. Corporate Image - Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

A19. Food Products
A20. Beverages – Alcoholic & Non-Alcoholic
A21. Consumer Electronics
A22. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
A23. Apparel, Footwear & Accessories
A24. Cars & Automotive Services
A25. Fast Food & Restaurants
A26. Sports, Entertainment, Travel & Leisure
A27. Financial Products & Services
A28. Public Service, Charity & Fund Raising
A29. Household
A30. Publications and Media
A31. Business equipment and services
A32. Miscellaneous
A33. Retail Stores - Department & specialist stores, clothing & footwear stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores & auctions
A34. Advertising & Media - Advertising agencies, production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries
A35. Other Biz to Biz - Advertising that normally appears in trade magazines - e.g. agricultural, industrial and aviation advertising
A36. Corporate Image - Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

A37. Food Products
A38. Beverages – Alcoholic & Non-Alcoholic
A39. Consumer Electronics
A40. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
A41. Apparel, Footwear & Accessories
A42. Cars & Automotive Services
A43. Fast Food & Restaurants
A44. Sports, Entertainment, Travel & Leisure
A45. Financial Products & Services
A46. Public Service, Charity & Fund Raising
A47. Household
A48. Publications and Media
A49. Business equipment and services
A50. Miscellaneous
A51. Retail Stores - Department & specialist stores, clothing & footwear stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores & auctions
A52. Advertising & Media - Advertising agencies, production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries
A53. Other Biz to Biz - Advertising that normally appears in trade magazines - e.g. agricultural, industrial and aviation advertising
A54. Corporate Image - Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

A55. Art Direction
A56. Copywriting
A57. Illustration
A58. Photography
A59. Typography

B1. Interactive posters specially designed for digital sites
B2. Posters designed for existing sites – billboards and adshells
B3. Free format posters designed for indoor use, for example escalators, lift lobbies, point of sale

B4. Bars & Restaurants Incl. washrooms, glasses, beer mats & ashtrays
B5. Small Scale Special Solutions
B6. Incl. petrol pumps, flyers, stickers, signage
B7. 3D and free format structures, ticket barriers, floor media, adaptations of exterior locations, signage, buildings or street furniture
B8. Live stunts and promotional events, experiential marketing, PR stunts
B9. Non-standard or free format advertising, using vehicles, or on transit sites including taxi, train, bus, train, train stations, airports.
B10. Digital Outdoor Including digital escalator panels, LCD screens, digital roadside billboards, blue tooth enabled screens and interactive posters

B11. Food Products
B12. Beverages – Alcoholic & Non-Alcoholic
B13. Consumer Electronics
B14. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
B15. Apparel, Footwear & Accessories
B16. Cars & Automotive Services
B17. Fast Food & Restaurants
B18. Sports, Entertainment, Travel & Leisure
B19. Financial Products & Services
B20. Public Service, Charity & Fund Raising
B21. Household
B22. Publications and Media
B23. Business equipment and services
B24. Miscellaneous
B25. Retail Stores - Department & specialist stores, clothing & footwear stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores & auctions
B26. Advertising & Media - Advertising agencies, production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries
B27. Other Biz to Biz - Advertising that normally appears in trade magazines - e.g. agricultural, industrial and aviation advertising
B28. Corporate Image - Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

C1. Radio Advertising 0-30 seconds
C2. Radio Advertising over 30 seconds
C3. Most Innovative Use of Radio
C4. Best Use of Radio in an Integrated Campaign
C5. Best Music and Sound Design
C6. Best Scriptwriting for Radio
C7. Best Acting Performance
C8. Consumer Products including automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion and clothing, electronics and audio, cosmetics and beauty, toiletries and pharmaceutical products
C9. Consumer Services including: Financial services, travel, entertainment & leisure, computing and telecommunications. Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services
C10. Business Products & Services including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies
C11. Fundraising, Charities, Appeals, Public Health & Safety, Public Awareness including: Anti-smoking, anti-drink driving, road safety, health, hygiene, Aids awareness. Political & religious messages, environmental awareness, government & forces recruitment, ethnic & disability awareness, blood & organ donation etc

D1. Branding - An integrated graphic communication solution where the design concept is a common thread across more than one format, for example the poster, programme, and email invitation for an event.
D2. Corporate Identity - Logo, business cards, letterheads, envelopes, folders, stationeries.
D3. Logo Design - Single entry without other collaterals. (Static or animated)
D4. Package Design - Product Packaging on commercial products.
D5. Broadcast Design (Graphic Design) - TV /Network graphics, Broadcast Design, Typography on screen, music video graphics, offline animated graphics.
D6. Typography

1. Typeface Design
2. Best Use of Typography

D7. Craft

1. Illustration
2. Photography

D8. Annual Reports - Annual reports, both printed and digital.
D9. Book Design - Printed or digital format
D10. Catalogues & Brochures & Calendars - Design of catalogues, brochures, manuals, instruction booklets and reference guides, calendars
D11. Direct Mail, Greeting Cards and Invitations
D12. Poster Design
D13. Point-of-Sale Display
D14. Self Promotion - Self promotion designs for design studio or agency.
D15. Magazine & Newspaper Design

1. Design of an entire printed magazine, from independent publications to entertainment weeklies, in-flight and membership magazines
2. Magazine Front Covers
3. Magazine Sections Page
4. Magazine Supplements
5. Newspaper Front Page
6. Newspaper Sections
7. Newspaper Supplements

D16. Product Design

1. Consumer Product Design
2. Furniture Design
3. Industrial Product Design

D17. Exhibition Design - Design of exhibitions, both permanent and temporary. Each piece of work can be Entered into only one of the Spatial Design categories.
D18. Installations - Design of linear and interactive installations that have been created to communicate a brand. The installation may be a stand-alone, part of an exhibition or be a fully immersive environment. Does not include ambient advertising or work that is solely web-based. Each piece of work can be entered into only one of the Spatial Design categories.
D19. Spatial Design - Design of brand inspired interiors and unique public spaces, for example retail shops and specialty boutiques, concept stores within a department store, restaurants and bars, and airport lounges. Each piece of work can be entered into only one of the Spatial Design.

E1. Websites & Microsites - You may enter both a website and a microsite that is part of the same website as long as that microsite has a separate URL and is accessible independently of the main website URL.
E2. Digitally Led Integrated Campaigns - B01. THREE OR MORE DIFFERENT AND SEPARATE ELEMENTS FOR THE SAME CONCEPT (E.G. 1 BANNER, 1 E-MAIL, 1 WEBSITE) Offline elements are accepted only if they interact with the digital elements of the campaign.
E3. Banners & Other Rich Media - All entries must show the ad in the context of a webpage as it was originally displayed Please note: A series of banners that form a campaign must be entered and paid for separately.

E4. Best Copywriting
E5. Best Use of Music/Sound Design
E6. Best Use of Animation
E7. Interface & Navigation
E8. Illustration & Graphic Design
E9. Photography
E10. Best Use of Video

Other Interactive Digital Solutions

E11. Interactive tools (FOR PCS, MACS, ETC.) - Downloadable or online tools e.g. screensavers, widgets, tickers, organisers, calendars, diaries, counters, calculators, etc.
E12. Community Applications - Creative solutions for social networking and community site applications e.g. Facebook, MySpace, Bebo, Second Life, Blogs
E13. Games - (i.e. games played online, not ads for games.
If the game is within a website, the URL must lead the viewer directly to the game in one click
E14. Other Digital Channels - Other digital advertising that doesn’t fit in any of the categories above. Please note: Entries in this category cannot be entered in any of the other categories but Craft

Viral Advertising

E15. Email Marketing including e-cards - Entries in this category must be executed within an email be presented as the original email including the “subject” and “from” fields. You can submit this by supplying a URL leading to a display page with the original email to view.
E16. Viral Video - Digital video spots. Entries in this category must be presented so that the judges can see how an individual was led to the video, for example. posted within a website, sent virally. Please note: A series of viral videos that form a campaign must be entered and paid for separately.
E17. Viral Marketing - Other type of viral communication that is not plain digital video spots. Including interactive videos, MySpace and Facebook profiles, Tweets, blogs and similar social networking sites.

E18. Activation by Location or Proximity - Campaigns that use location technology e.g. GPS, Geo Tagging, online maps, RFID, NFC etc. to activate the campaign
E19. Augmented Mobile Experience - Campaigns that employ AR, visual search, image recognition, etc.
E20. Use of Multiple Screens or Networked Mobile Technology - Campaigns that use networked screens, complementary screens, networked games, etc.
E21. Use of Innovative Technology for Mobile - Other use of innovative technology that doesn’t fit in any of the categories above
E22. Mobile Websites and Web Apps - Using the web specifically on the mobile device, i.e. mobile sites, web app and mobile optimised websites, etc. 
Please supply a presentation video on the submitted link to show how the mobile website or web app incorporates the unique attributes of mobile devices (e.g. click to call or location)
E23. Mobile applications - Apps designed for iPhone, Android, Blackberry and other smartphones. Any application that is pre-installed on a mobile phone or that can be downloaded by customers from app stores and other mobile software distribution platforms. Please supply a presentation video on the submitted link to show the application in use, and also the app itself.
E24. Tablets & Other Devices - Apps, games, ads designed specifically for tablets (iPad, Android) or devices other than mobile phones.
E25. Games - Brand related games designed for and played on a mobile phone, smartphones, tablets or any other mobile device, whether pre-installed, downloaded or hosted on a mobile website.
E26. Messaging Campaigns, including SMS, MMS and Mobile Email - Please supply a presentation video and text description on the submitted links to show how the SMS, MMS or mobile mail was implemented
E27. Best Integrated Campaign Led By Mobile - Show how the mobile element of the campaign interacted with other media platforms (such as TV, Press, Outdoor, Internet, etc). Please supply a presentation video on the submitted link to show how the mobile phone is used to interact with other media.

F1. Direct Integrated Campaigns - A campaign led by direct marketing, developed across various media, and targeting specific markets or eliciting a direct response from the consumer.
F2. Direct Response/Digital - Digital direct communications, (e.g. banners, social media, emails) that target specific markets or elicit a direct response from the consumer.
F3. Direct Response/Radio Advertising - Direct radio advertisements that target specific markets or elicit a direct response.
F4. Direct Response/TV & Cinema Advertising - Direct TV and cinema commercials that target specific markets or elicit a direct response.
F5. Direct Response/Ambient - Out of home advertising activity in free formats (such as promotions, stunts, street furniture) that stands alone and targets specific markets or elicits a direct response.
F6. Direct Response/Press & Poster - Direct press or poster advertising, including enhanced posters and press inserts or wraps. The work must be designed to target specific markets or elicit a direct response.
F7. Direct Mail - Door drops and direct mail of very low volume (1-500 pieces), low volume (501- 10,000 pieces), medium volume (10,001-100,000pieces) and high volume (over 100,000 pieces). The work must be designed to target specific markets or elicit a direct response.
F8. Art Direction for Direct - Art direction for direct mail, press, poster, TV, cinema, and digital advertising.
F9. Writing for Direct - Copywriting for direct mail, press, poster, TV, cinema, radio and digital advertising.

G1. Event & Field Marketing
G2. Best Use of Merchandising & In-Store Marketing
G3. Best Product Launch or Relaunch
G4. Best Use of TV, Radio or Digital in a promotional campaign
G5. Best Use of Print or Outdoor in a promotional campaign
G6. Best Integrated Campaign led by Promo & Activation

H1. TV & Cinema Commercials 45 seconds & under
H2. TV & Cinema Commercials 60 seconds and/or over
H3. Minimum 3 Commercials may be of the same or varying durations.
H4. TV & Cinema Sponsorship Credits Short spots that show the sponsorship of a TV programme usually marking its beginning, breaks and end
H5. Film Campaigns (Minimum of 3) - Films can be of varying length.
H6. Low Budget Films Commercials produced for less than SGD $50,000
H7.TV & Cinema Title Sequences/indents that display the credits and are shown at the beginning or end of a programme.

H8. Best Direction
H9. Best Writing
H10. Best Art Direction
H11. Best Sound
H12. Best Original Score
H13. Best Editing

I1. Integrated - Multi-channel communications campaigns led by a central idea that effectively uses three (3) different media platforms to develop the story of a brand
I2. Earned Media Campaign - Communication campaigns that have been particularly successful in creating word of mouth and effective buzz by harnessing unpaid media channels such as social media, editorial and PR, effectively

J1. Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand including TV, mini-series, webisodes, cinema, DVD releases and online
J2. Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s) including TV, mini-series, webisodes, cinema, DVD releases and online
J3. Best Brand or Product Integration into a Feature Film, existing TV Show and/or Series including cinema, DVD releases and online.
J4. Best Use of Brand Sponsorship Integration - (Where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)
J5. Best Use or Integration of User-Generated Content
J6. Best Use or Integration of Experiential Events - Creative positioning of a brand using events, festivals, flash mobs, installations etc

K1. Creative Client of the Year
K2. Agency Producer of the Year
K3. Director of the Year
K4. Photographer of the Year
K5. Young Designer of the Year
K6. Young Art Director of the Year
K7. Young Copywriter of the Year

K8. Agency of the Year
K9. Digital Agency of the Year
K10. Independent Agency of the Year
K11. Production Company of the Year
K12. Design Agency of the Year
K13. Advertiser of the Year